In business, the customer we already have is more important than the ones we don’t. It’s more costly to lose a customer than to gain a new one. That being said, what do you do to protect the customers you already have? How can you keep them?



Craig J. Vom Lehn, MBA

Experienced Financial Analyst

You’re sure to get a lot of creative retention ideas from this question. But I’m going with the simple answer. “Talk to them”.

Communicate with your customer. Get feedback. Treat the clients that you have as well as you treat a client that you’re courting. Provide opportunities for them to get to know you and your staff. Find out what you’re doing well and what you can do better. One of the biggest mistakes that companies make is letting the honeymoon end when the client has signed on the bottom line.